Framework

Branding Style Guide

This guide defines the visual and verbal elements that represent Trinity North Plumbing & Heating, ensuring a consistent and recognizable brand across all platforms.

Logo Description

  • The design prominently features a Trinity knot (Triquetra), a symbol made of three interwoven loops.
  • The knot is outlined in blue, which conveys trust, reliability, and professionalism—perfect for a plumbing and heating business.
  • The company name “TRINITY NORTH” is bold and centered across the knot, with “PLUMBING & HEATING LTD” beneath it in a clean, uppercase font.
  • Decorative geometric patterns frame the text, adding structure and balance.

Symbolism & Meaning

  • Trinity Knot (Triquetra): Traditionally represents strength, unity, and interconnectedness. For your business, it can symbolize:
    • Three Core Services: Plumbing, Heating, and Gasfitting.
    • Three Pillars of Your Business: Quality, Reliability, and Integrity.
    • Personal Significance: As you mentioned, the trinity symbol is deeply meaningful to you and Tyler, reflecting your shared journey and values.
  • Blue Color: Associated with water, trust, and calm—ideal for plumbing and heating.
  • Circular Pattern: Suggests continuity and completeness, reinforcing the idea of dependable service.

Brand Story Angle

Your logo isn’t just a design—it’s a reflection of your roots and relationships. Created by a lifelong friend, it embodies the strength of connections and the commitment you bring to every project. The trinity knot ties together your services and your values, making it a perfect representation of who you are.

01. Colour palette

Our colour palette reflects the brand’s identity—bold, trustworthy, and approachable—using shades that convey professionalism and warmth across all platforms.

Why This Works

Blue conveys trust and professionalism (ideal for plumbing).
Orange and yellow introduce warmth for heating services.
Neutral tones keep the design clean and approachable.

#FFFFFF

White

#000000

Black

#2287FF

Bright, trustworthy blue
Represents water, reliability, and professionalism.

#1A5FCC

Deep blue
For headers or buttons to create hierarchy.

#FF6B35

Warm orange
Adds energy and warmth, symbolizing heating services.

#FFD166

Soft yellow
Friendly accent for highlights and calls-to-action.

#F7F7F7

Light gray
Clean background for a modern look.

#333333

Dark charcoal
Strong text color for readability.

02. Text styles

In the second part of this style guide wireframe, you can style your different text types. You’re also provided with a primary, secondary and tertiary option, each of which you can afterwards turn into individual presets.

Primary

Secondary

Tertiary

Heading 1

Heading 1

Heading 1

Heading 1

Heading 2

Heading 2

Heading 2

Heading 2

Heading 3

H3 Style 1

Heading 3

Heading 3

Body

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List

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All in one

Heading 1

Heading 2

Heading 3

Heading 4

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  • Lorum Ipsum

Heading 1

Heading 2

Heading 3

Heading 4

Lorum ipsum dolor sit amet.

  • Lorum Ipsum

Heading 1

Heading 2

Heading 3

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  • Lorum Ipsum

03. Modules

The last part of this style guide handles some of the most-used modules. Here, we’re also providing you with a primary, secondary and tertiary version of each module which you can style and add as a global preset. Feel free to create more alternative designs for each module.

As your brand grows, this section can be expanded and built on.

 

Primary

Secondary

Tertiary

Presets Color

Primary
Secondary